Speaking & Writing

We do a lot of both: sharing experience design insights with so many institutions. For a deeper dive into our human-centered point of view, check out our blog as well.

Beryl Institute 2018 Annual Conference

April 16-18, 2018
Chicago, IL

"Pit Crew: How Communication Fuels the Patient Experience"
A case study of the Copper Ridge Surgery Center patient experience process presented alongside  clients Gayle Bultsma, RN and LoAnn VandeLeest, CEO. 

An Encore Webinar will be presented to Beryl Institute members on November 27, 2018

“Patient Experience Roundtable: Ambulatory Surgery Center (ASC) Experience” 
Mark VanderKlipp served as event moderator to discussion groups totaling over 100 conference participants, each with an interest in ASC experience design. Participants were coached to develop topics based on thought starters, engage in discussion and present discoveries to the group.

Leadership at the Movies

May 31, 2018

"Iron Man"
Hosted quarterly by the Traverse City Area Chamber of Commerce, this interactive event presents leadership advice through the storytelling arc of film. Connect_CX partner Mark VanderKlipp presented entrepreneurial leadership principles from Marvel's Iron Man (2008), one of his all-time faves.

An Encore Presentation will be given on Thursday, October 25 at Northern Michigan University in Marquette, MI to celebrate the 4th anniversary of Invent@NMU.

Rotary Charities Professional Development Series



“Better Stories by Design: Crafting Narratives that Stick” – 
10+ workshops throughout Northern Michigan in 2017 and 2018

As part of NorthSky’s mission to provide support to non-profit leaders and staff, Mark designs, presents and moderates this interactive, 3-hour workshop. Participants receive instruction on story design process and concepts, then work individually or in groups on their own stories. Afterwards, those who wish can share their stories and be critiqued by the group.

Rotary Charities Systems Practice Curriculum


Community Panel Moderation: 2017 and 2018 – Traverse City, MI

Systems Practice “Sherpa” Leadership: Homeless Youth Initiative (2017), Great Lakes Ecosystem Health (2017), Advocates for Healthy Communities (2018)

Certified three times as a Systems Practice practitioner, Mark VanderKlipp uses design thinking to help visualize "Wicked Problems" as he leads groups through a 12-week Systems Practice curriculum, then presents Systems Thinking concepts to groups of community and nonprofit leaders from across Northern Michigan at the end of each learning cohort.

TEN: Tourism Excellence North Best Practices Mission

June 16-18, 2017

Mark VanderKlipp partnered with client BC Hughes to plan, implement and facilitate an immersive mission to Traverse City involving tourism leaders from throughout Northern Ontario. We toured facilities, met with local movers and shakers, and experienced entertainment, civic and natural spaces in the full bloom of tourist season. As the official tour guide, Mark brought his perspective as an experience designer and 25-year local resident to the past, present and future of the region.

Rotary of Traverse City Luncheon Series

July 18, 2016

“Changes in the Workplace: Millennials and Hope for the Future”

As a baby boomer, president of a design firm for 13 years and a father of two Millennials, Mark VanderKlipp was asked to share research and stories about his experience with hiring, mentoring, leading and raising representatives of this amazing generation of humans.