Designing the Maize and Blue “Million Dollar Walk.”


Renderings help UM-Dearborn visualize the design options we’ve recommended as part of the strategy

The Campus Placemaking Initiative will allow the University to better share the University’s story with prospective students as well as provide an opportunity to share the campus story with employees, current students and other visitors to the University campus. It will speak to the nature of the educational experience that takes place at the University and elicit an emotional connection between students, alumni, our history and their experience.

UM-Dearborn Campus Placemaking Initiative Introduction

The University of Michigan - Dearborn is a part of the U

Some of the potential experiences we’d brainstormed as a team:

  • A tunnel built of willow branches intended for kids and adults to walk through and play around

  • Kids developing costumes and sets for a skit that features characters created to explain carbon sequestration

  • Scavenger hunt with icons displaying SEEDS E&E design interventions at Historic Barns Park

Next, we codified SEEDS brand standards with regard to color, typography and Universal Accessibility Design Standards as determined by the National Park Service.

Then, to match the newly refreshed SEEDS brand and website, (also designed by Connect_CX) we developed sign type features and a conceptual array designed to use repurposed materials and local black locust, a material that SEEDS sources for many of their Youth Conservation Corps projects. We built these standards consulting closely with a Traverse City-based sign fabricator, who provided rough pricing for each sign type element as an aid to planning and budgeting.

We designed a number of templates for accommodating different types of information on each sign panel, for either exterior or interior implementation.

And finally, rendered the sign types in situations where they might appear at the Energy Farm at Historic Barns Park. Note how the “Information Frame” sign type allows users to see the environment in the context of season, daylight, and weather conditions. These were all designed for lowest cost, highest use in terms of maximizing the learning experience for people of all ages and abilities.

This is the truest form of “brand presence” that SEEDS can offer the public, in keeping with their mission.

If you’re interested in seeing a copy of the document, click the button below.