Once mindset change has opened the door, we can begin to communicate all the ways in which behaviors can change to support the greater good. This month’s post suggests five points to shift mindsets, leading to durable culture change.
When we go to a doctor, we require two different things: First, we want someone skilled and knowledgeable who can diagnose us correctly. But we also want someone who can attend to our suffering, not just to our illness. We need someone to trust in moments of fear and vulnerability. We want more than answers; we want reassurance.
The definition of Public Relations, according to the PRSA website, is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Letter for letter, that’s how we’d define proactive PX design.
“Do you know how to tell good health care from bad? Guess again. As patients, we wrongly assume the “best” care is dependent mainly on the newest medications, the most complex treatments and the smartest doctors. But Americans look for healthcare solutions in the wrong places.”
This month’s blog post is a summary and review of Mistreated: Why We Think We’re Getting Good Healthcare - and Why We’re Usually WRONG.